Wonderosity

I had a great time interviewing this fellow Dane (though I speak not a word of Danish and have not yet made it to Denmark myself!). Martin is a dynamic and passionate speaker who shared with us the results of the largest neuromarketing research ever -$7 million dollars and 2000 volunteers from all over the world who let Martin’s research team peer into their brains as they were exposed to various brand-related images and words. Curious what they found out?In this Biznik Live, we touch on:

• Some of Martin’s core findings in the neuromarketing study
• The role of fear in our decision processes
• Key advantages to being a small business (easier to take big risks, innovate!)
• The story of the pizza company on a low-budget that dominated the market in his area in a really unique way…
• Does your website have a jingle, your biz card a smell, why not?
• Hottest tips for indie biz agents during the current economic conditions
• Much more…

I hope you enjoy the show!TRANSCRIPTION OF THE

Hello friends. Well, I’m finally catching up from traveling to two excellent conferences this past couple of weeks (AIN & NASAGA). During the past two and half weeks we’ve conducted three more Biznik Live shows focused on “Surviving & Thriving Amidst Economic Uncertainty”. In this and the next few blog posts, I’m going to share a little about each show. I hope the following summaries tempt you into listening if you haven’t already! The audio in this 2nd show was somewhat poor, but there was some great content -enjoy!What did Tim & our audience cover in this second Biznik Live show?

• A summary of the Four Hour Work Week DEAL (Define->Eliminate->Automate->Liberate)
• Clarification on the somewhat controversial chapter on Automation
• The importance of testing, testing, testing (before investing $, time, effort)
• Should you hold onto your assets during the current economic uncertainty?
• Taking advantage of the likely drop in offline marketing prices during this recession (Radio & TV spots)
• Ruthlessly applying the 80/20 Pareto Principle to your business
• Learning how to say “No”, and facing the ‘difficult conversations’
• Which businesses are likely to do well during a recession?
• Clarification and advice on outsourcing

[display_podcast]Transcription of show:

(In a hurry? Skip down to the bullets for links!)

{1st Biznik Live show with Michelle GoodMan)

I’m starting a new show today called "Biznik Live". Its a call-in internet radio weekly series for the month of October and possibly beyond. I’m going to be interviewing nationally recognized authors whose powerful ideas can help us make successful choices for our businesses.

This first series is focused around the theme "Surviving & Thriving Amidst Economic Uncertainty". Our pilot show is Wed Oct 8th at 10:00am PST with Michelle Goodman (see below for her bio).

I know that many of us are feeling nervous about being self-employed ‘free agents’ during this time, so the content will be directly applicable to many of you.

• Biznik Live’s channel on BlogTalkRadio or first specific show page
• Call in number in US (347) 884-8009 (taking calls or text chats at 10:15 PST)
• More information on Biznik (basic or detailed discussion)

I’d love to have some of you there in support, as well as to gain some great insights from Michelle Goodman. If you can’t listen live, please do still download and listen to the show at the above link as it will help as well.

1st Show Summary
In this first Biznik Live show, we’ll be interviewing author Michelle Goodman on how ‘free agents’ can survive and thrive as business owners amidst economic uncertainty.

Author Bio
In addition to her recently released "My so-called freelance life", Michelle Goodman is author of the nationally acclaimed "The Anti 9-to-5 Guide: Practical Career Advice for Women Who Think Outside the Cube", an irreverent handbook for aspiring cubicle expats. Her articles and essays about alternative careers, human mating rituals, and cultural trends have graced media outlets such as ABCNews.com, CNN.com, Salon.com, The Seattle Times, BUST, Bitch, and The Bark, and have appeared in the anthologies Single State of the Union: Single Women Speak Out on Life, Love, and the Pursuit of Happiness and The Moment of Truth: Women’s Funniest Romantic Catastrophes. In her fifteen years as a full-time freelancer, she’s had the opportunity to wrangle text on computer games, marital aids, dog pajamas, home colonics, and just about anything else that can be sold. She lives in Seattle with her eighty-pound lapdog, Buddy. For more scoop on the so-called freelance life, visit her blog at Anti9to5Guide.com.